Further improve product quality and consumer experience to better enhance brand authority, market share, and value.
Implementation of the latest promotional strategies, including influencer/ digital marketing and PR, to increase brand recognition alongside product awareness.
A tactical outline that details how to strategically place your products into brick or click retailers... and keep them there.
Your product and your goals are the intent for all that we do. We dedicate time to fully understand your product, its concept, and purpose. It is through careful product analysis where we develop clear messaging that identifies with a specific consumer base and retailers.
We then develop a comprehensive business plan that hones your product, its messaging, and ideal end-user. Each strategy within is geared for your long-term growth supported by practical financial models.
With every product, we pursue impact. Our network equips our clients with the resources needed to create and sell an effective and memorable product in a way that helps exceed revenue goals and consumer expectations.
CBG works with brands on deciding what channels are right for them to ensure they are always targeting their ideal audience. Strategic placement includes channels such as club, mass, masstige, prestige, department and specialty stores -- no retailer is the same and everyone of them offers unique opportunities and value.