We Are Product Innovators
Our passion’s surround indie brands driven to create and sell their innovative products. Every business has a unique purpose that serves a distinct consumer. We aim to reveal that purpose within a fully developed product assortment that is ready to sell...more like eager to be bought.
We Are Brand Developers
At CBG, we work to establish a brand as impactful as its product. Our strategic brand studio customizes products and their messaging to better capture the attention of retailers and their consumers. That dynamic duo is what will also allow entrepreneurs, like you, to scale their business with ease.
We Are Business Strategists
Collective Brand Group partners with other specialists in their field to comprise full service and holistic product solutions. By converging our expertise with that of others, we can confidently construct and execute commercialized strategies. All of our underlying objectives are to surpass your financial, marketing, and business goals, ultimately, positioning your brand to be an authority in your focused industry.
We Are Ready To Work With You
Trust our team to bridge the gap between your product and retailers. Speak with us directly to better understand the solutions and strategies we can put in place to encourage your brand’s success.
Meet Our Retail Partners
We work with a range of premium retail brands
CBG works with brands on deciding what channels are right for them to ensure they are always targeting their ideal audience. Strategic placement includes channels such as club, mass, masstige, prestige, department and specialty stores -- no retailer is the same and everyone of them offers unique opportunities and value.
We’ve mastered the process of pitching, negotiating, strategizing, launching, and scaling placement and sales, which makes CBG most trusted to represent brands amongst our retail partners. Take a look at some of the top premium retails we do business with.
Meet Elle
Elle is an omni-category CPG strategist with over 12 years of experience scaling brands from indie startups to established market leaders. Beginning her career in the institutional investment sector, she transitioned to private equity and the consumer products market, where she developed a diverse background expanding brand distribution with meaningful impact.
Elle has driven over $100 million in revenue growth across her career, working with brands at every stage—from emerging indies to established companies seeking expansion.
As Founder of Collective Brand Group, a strategic brand & retail consultancy, and Partner of SynCulture, a retail brokerage, she delivers strategic partnerships, financial analysis, and comprehensive market entry strategies.
Her proven methodology of leveraging holistic business fundamentals with industry CPG expertise enables her to support brands of all sizes to achieve measurable growth in competitive retail landscapes.
When not transforming brands, Elle is passionate about health and wellness and enjoys an active lifestyle with her husband and four dogs.
Categories include: HABA, Food & Bev, OTC, Domestics, Housewares, Furniture, Hardware, Small Electrics, Sundries, Jewelry, Office, Apparel, Sporting Goods, and more.
