Our passion’s surround indie brands driven to create and sell their innovative products. Every business has a unique purpose that serves a distinct consumer. We aim to reveal that purpose within a fully developed product assortment that is ready to sell...more like eager to be bought.
At CBG, we work to establish a brand as impactful as its product. Our strategic brand studio customizes products and their messaging to better capture the attention of retailers and their consumers. That dynamic duo is what will also allow entrepreneurs, like you, to scale their business with ease.
Collective Brand Group partners with other specialists in their field to comprise full service and holistic product solutions. By converging our expertise with that of others, we can confidently construct and execute commercialized strategies. All of our underlying objectives are to surpass your financial, marketing, and business goals, ultimately, positioning your brand to be an authority in your focused industry.
Trust our team to bridge the gap between your product and retailers. Speak with us directly to better understand the solutions and strategies we can put in place to encourage your brand’s success.
CBG works with brands on deciding what channels are right for them to ensure they are always targeting their ideal audience. Strategic placement includes channels such as club, mass, masstige, prestige, department and specialty stores -- no retailer is the same and everyone of them offers unique opportunities and value.
We’ve mastered the process of pitching, negotiating, strategizing, launching, and scaling placement and sales, which makes CBG most trusted to represent brands amongst our retail partners. Take a look at some of the top premium retails we do business with.
Her career started in Philadelphia where she cut her teeth in finance working for an institutional investment firm. After relocating to Southern California nearly 11 years ago, Elle went on to work in sales and marketing for premium beauty brands.
She successfully bridged the gap between her marketing and finance background to develop a diverse private equity investment portfolio featuring brands within the beauty, wellness, as well as food & beverage categories.
That passion for developing brands grew quickly and her focus on profitability and market forecasting came naturally. Elle implemented strategies that ultimately launched brands into new and successful markets, forging invaluable relationships with global retail planners and suppliers.
It only makes sense that she established Collective Brand Group, her agency that brings more concepts to consumers with unique, solution-based consumer packaged goods. This is where she takes brands from indie to mass.
Today Elle is an obsessed dog mom of three, a health and fitness enthusiast, and a true believer that retail therapy is a thing...because it is. She practices this often and could be the very reason for her product-to-retail success.